# Your offer on one page
Jason Mohab-Ali · Working template

Keep your first answers short. Unknowns can remain unknown. Test your assumptions in a conversation with someone your offer is intended for.

## Who is it for?
- My audience:
- The situation in which someone needs my help:
- Who makes the purchase decision?

## Which problem?
- The question I want to solve:
- What someone currently does to solve it:
- What I know from real conversations:
- What I still need to test:

## What do I offer?
- The concrete result:
- What is included:
- What is excluded:
- What I need from the customer:
- Timing and price (proposal or agreed terms):

## My offer in one sentence
I help [audience] with [question], so that [concrete result], through [approach].

## The first test
- Who will I discuss this with?
- What do I want to learn from them?
- Which answer would change my idea?
- What is the smallest version I can show?
- My next action and date:

## After the conversation
- What did I hear, literally?
- Which assumption was supported or contradicted?
- What will I change?