Marketing & SEO
We bring your offer, message and enquiry journey together. Then we choose the content, SEO improvements or campaign that supports your goal.
First the question, then the channel
What does someone need to understand, trust and be able to do? That is where the approach starts. We agree on what to improve and which data is needed.
Who you are there for, which question you answer and what the next step is.
From a search or ad to relevant content, with a clear way to get in touch.
We discuss what can be measured, assess the data and decide what to adjust.
Implementation
We choose the parts your offer needs. Campaign management, image production and website work each receive a clear scope.
SEO & visibility
We examine your website, your audience's questions and the content they need. Then we decide together which technical and content improvements to implement.
For example: an improved page structure, a content plan and the first updated pages.
AI Advertising
We define the audience, message and enquiry journey for Google, Meta or TikTok. AI can help with research, copy variations and analysis. Campaign management, ad budget and landing page development are agreed separately.
For example: a detailed campaign setup, suitable ads and a measurement plan for one offer.
AI Creatives
We turn your offer and brand into a clear creative brief. From there we create images, short videos or ad variations for an agreed channel, incorporating your feedback.
For example: a coherent set of campaign visuals and variations, including the agreed formats.
Google Ads · Torro Verkeersdienst
Google Ads campaigns for roadside assistance, set up and managed by me. Explore the historical figures and the screenshots behind them.
View campaign screenshots
Results made clear
Understand what works. And where to adjust.
Illustrative figures
| Month | Leads |
|---|---|
| January | 8 |
| February | 12 |
| March | 18 |
| April | 24 |
| May | 30 |
| June | 36 |
Google Ads: 62 · Meta Ads: 43 · Organic: 23
128 illustrative leads from January to June.
No. The outcome depends on your offer, audience, market and budget, among other factors. We do agree on concrete work, measurement points and review moments.
Advertising spend is a separate cost. Campaign management, landing pages and creative production are also agreed separately. We start with the agreed scope and your approval.
Move forward together
We first look at where visitors currently get stuck. Then we choose the improvement that deserves attention.
Book an introduction
From attention to an enquiry
An ad can bring someone to your website. The page then needs to explain why your offer is relevant and what they can do. That is why we consider the search query, message, page and follow-up together.
Which words does your customer use? What doubts arise before getting in touch? Those questions are the starting point for pages, content and campaign messages.
We check whether your offer is understandable, whether the evidence matches the promise and whether a visitor can enquire easily. More traffic has little value if the journey gets stuck along the way.
We agree on what makes a valuable enquiry and which data is available. Clicks, enquiries and customers are different outcomes; we assess them separately.
That depends on the question, your offer, available resources and how quickly you want to learn. SEO requires ongoing attention to content and technology. Advertising can provide information sooner, but requires an ad budget and a suitable landing page.
We decide in advance which action counts and how it is recorded. Then we examine enquiry quality and the follow-up. A click or completed form is not a sale on its own.
