Jason Mohab-Ali

Brand guidelines.

A recognisable signature. A clear direction. This is the visual foundation for everything I create, share and build.

Build. Learn.
Grow.

View the brand overview View the brand files
Discover more

Everything starts here.

The original brand overview. The guidelines below make it practical.

Download brand overview
Brand overview with logos, five brand colours, Manrope and Inter, and examples for social media, business cards and a website. All guidelines are also available as text below.
Brand reference supplied by Jason · 14 October 2026

Always my
signature.

The original logo stays intact. The background determines which version to use.

Green on dark

Primary
Green signature logo on Ink

The primary combination for branding on a dark background. The green signature brings energy and recognition.

Download green logo

Black on light

Light version
Black signature logo on Paper

The standard choice for this light website, documents and calm backgrounds. Clear and instantly recognisable.

Download black logo

White on dark

Monochrome
The black logo displayed in white on a dark background

For a calm monochrome application. This display uses the black original with a white display colour; the download file is unchanged.

Give the logo space.

Logo with clear space around it
Clear space
At least the height of the letter M on every side.
Minimum width
150 px digitally · 40 mm in print.
Shape
Keep the proportions. Do not stretch, rotate, crop or redraw.
Icon / favicon
The J in the brand overview is the reference. A separate icon file has not yet been supplied.

Energy, with calm around it.

Five consistent colours. Green draws attention; Ink and Paper give the work room.

Signal Green

#80E000

Energy. Growth. Progress. The main accent.

Ink

#101010

Focus and depth. Main text and dark brand surfaces.

Paper

#F6F6F2

Calm and space. The foundation of the light website.

Forest

#254A16

Balance and ambition. For supporting accents.

Gray

#8C9188

Neutral and subtle. For decorative elements.

Keep it readable.

Use Ink on Signal Green and Paper. Use Paper on Ink or Forest. Small text on Paper uses Ink or Forest; Signal Green and Gray are not text colours there.

View the brand files

Strong headings.
Words you understand.

Manrope and Inter. Together, direct, modern and easy to read.

Manrope Bold

For headings, titles and impact.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Headings · weight 700

Inter Regular

For body text, UI and long content.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Text · weight 400 · minimum 16 px

Tone of voice

Think clearly.
Speak like a person.

Clear. Practical. Ambitious. Curious. Human. Focused on results.

Clear & practical.

“We choose one question and make the next step concrete.”

Use everyday words, active verbs and one clear idea per paragraph.

1 / 3

Build a freer life by learning, creating and growing.

A direction for the brand. An invitation to take action.

In practice

One signature.
Many ways
to create.

Clean compositions, generous space and clear hierarchy. The signature returns in everything from a small business card to a big story.

The applications shown here are design examples.

Choose your
direction.

Green logo on a social media exampleBuild.
Learn.
Grow.

Social

One message. Plenty of space. Green highlights the word that deserves attention.

Front of a business card with the green logo
Jason Mohab-AliEntrepreneur · Creator · Thinker · Doerjasonmohabali.com

Business card

A strong front and a calm reverse. Each piece of information has its own place.

Room to
grow.

Subtle signature

Use the signature as a graphic element behind a presentation or image. Keep the foreground readable.

Build.Learn.Grow.Build.Learn.Grow.

Ready to create with.

The original files, with transparent backgrounds for both logos. Always use the appropriate version.

Green signature logoPNG · 1774 × 887 px · 338 kB Black signature logoPNG · 1653 × 952 px · 189 kB Complete brand overviewPNG · 1536 × 1024 px · 1.94 MB

Version 2.0 · 14 October 2026 · Original files by Jason Mohab-Ali.

From guideline to design

Recognition comes from consistent use.

Use this guide as your starting point when creating something for this brand. The relationship between words, images and design matters more than any single element. Review each design as a whole, in the format in which it will be viewed.

Start with the message

Decide what the reader needs to understand and what action follows. Then choose content and visual emphasis that support this.

Use the established foundations

Work with the logos, colours, typography and image style shown here. Leave space around important text and use accents with purpose.

Check the application

View the design on its intended screen or format. Check readability, contrast and the balance between text, images and space.

Discuss an application
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