Does it fit your audience?
Check whether the name and visual style suit the people you want to reach. Ask someone to describe their impression without your explanation.
Step 5 of 5 · Your design concept
Your choices together: from brand story to visual identity. Download your concept and develop it further.
Your changes appear immediately in the brand guide and download.
From concept to application
The Brand Studio helps you explore how a name, visual identity and message can work together. Review the result in the context where you want to use it. A concept is a starting point for assessment and further development.

Check whether the name and visual style suit the people you want to reach. Ask someone to describe their impression without your explanation.
Check readability at a small size and the combination of colours and text. A logo that works on a large screen should remain understandable on a small surface.
Decide which files, applications and content you need for use. Availability and any rights associated with the chosen name require a separate check.